Adobe Boosts Its 3D Content Creation Capabilities with Allegorithmic Acquisition
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic. The move, announced on Wednesday, will allow Adobe to add Allegorthmic's Substance tools for 3D painting and texturing to its Creative Cloud software family, which will include the Project Aero augmented reality content authoring tool when it becomes widely available. "We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and... more
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