How to A/B Test with Google Optimize in WordPress for Free

It doesn’t matter what type of WordPress site you have, whether it’s an ecommerce store or affiliate marketing blog, it’s vital that you never stop A/B testing! Data-driven decisions are what can help propel your website or business forward and get you ahead of the competition. But let’s be honest, A/B testing isn’t always easy. Or perhaps you’ve just been putting it off. Well, today hopefully we can change that! Below we’ll dive into how to A/B test with Google Optimize in WordPress. It doesn’t matter what type of site you have, this will work across the board. And best of all, it’s free.
What is A/B Testing?
A/B testing, sometimes also referred to as split testing, is a way to compare elements on a page (or any type of data) against each other to determine which performs better in terms of page views, time on page, conversions, bounce rate, etc. A few examples include:
Testing different headlines.
Trying out new landing page content or page layouts.
Experimenting with different color CTA buttons.
Showing something completely different such as a CTA in a widget vs a contact lead form. You can track in Google Analytics sales down
Source: https://managewp.org/articles/18259/how-to-a-b-test-with-google-optimize-in-wordpress-for-free

source https://williechiu40.wordpress.com/2019/01/04/how-to-a-b-test-with-google-optimize-in-wordpress-for-free/