How to Translate Your WordPress Website in 2019

The global economy has opened the potential market in an unforeseeable way, creating opportunities for expanding small, local businesses onto foreign markets. This sounds fantastic, and appears simple – expanding the customer list via the internet does not appear to be a big investment for an already established online business. However, the most basic and crucial issue here lies in the key aspect – the language of the website. It is true that English is the third most spoken language on Earth, however, research has shown that 73% of online customers prefer websites translated to their native language.
Here the solution for reaching more foreign customers is simple – translate the website to target customers’ language. While this is often simple, in many countries, people speak several languages. For example, in the Philippines, people speak Spanish and Tagalog, the Swiss commonly use German and French languages, and China has two official written languages.
There is always an option to offer the customers to choose a language when they first enter the website and use cookies to memorize their choice. This is a nice way to establish trust in the website as it
Source: https://managewp.org/articles/18314/how-to-translate-your-wordpress-website-in-2019

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