Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project
I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story. So, of course, she should get her own reality show. And Snap is pulling out the big guns to promote her Snap Original show, Bringing up Bhabie, with an AR-enabled billboard on the prominent Sunset Strip along with the debut of a Bhad Bhabie single via an AR Lens Challenge. On Friday, the company revealed a trailer for the series and a billboard at 8544 Sunset Strip, an area that has become the most most expensive for billboard media buys outside of New York's Times... more
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