Virat Kohli tops celebrity list with $171 m brand value in 2018; Deepika pips SRK for second spot with $102 m

Endorsers such as Virat Kohli and Deepika Padukone have been structuring endorsement deals with an equity element, which in turns helps them maintain a long-term association with the brand.

The post Virat Kohli tops celebrity list with $171 m brand value in 2018; Deepika pips SRK for second spot with $102 m appeared first on Firstpost.

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