Website Branding Basics

Your website is a direct representation of your company’s brand. That is why it is crucial that your website is consistent, clear, and does a good job of representing that brand across all platforms and on the website itself. It can be quite easy to stray away from your brand with all of the new functionality or customization of websites these days, but it’s important to make sure that every part of your website, content, and social media all play with the same set of branding guidelines to ensure your user base receives the same level of quality across the web. Your goal should be to ensure that your website is built clearly to reflect your brand. The Basics
Every company should have a style guide. If you don’t, get on that. Within your company, you need to regulate your brand’s outward appearance, but you should also set the guidelines for external companies to use your brand properly. Even more importantly, you need to have a style guide for incoming and existing users and customers alike. Brand recognition is what drives sales and spreads your content around the web and material world.
All brand guidelines should include, at a very basic level, your brand
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