HUAWEI partners with Micromax to expand offline presence in India

Smartphone manufacturers are gradually expanding their presence in the offline market through partnerships with retailers. Recently, OnePlus announced its partnership with Bajaj Electronics and in similar lines, HUAWEI has today announced that they are entering into a strategic partnership with Micromax Informatics Ltd to expand offline presence in India. HUAWEI says that with this partnership with Micromax it aims to expand its customer portfolio and presence in the offline market in India and will devise fitting strategies that will help the brand gain a stronger foothold in the Indian consumer electronics market. The company plans to expand in a phased manner starting from cities such as Delhi, Mumbai, Pune, Chennai, Kochi, Bangalore, Hyderabad, Ahmedabad, Dehradun, Kolkata, and Jaipur. HUAWEI says that they invest around minimum 10% of their revenue towards R&D and the company spent over US$ 15 billion in R&D last year. The company opened its R&D centre in Bangalore back in 2015 by investing over US$ 170 million (Rs. 1051 crores approx.) in building the new campus in Bangalore and it plays a key role in component development and delivery centre of Huawei for the global markets and has ownership of almost all software platforms, components and products being developed in India. Announcing the ...

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