Current conditions are slightly more subdued than what we would like: Ashish Dixit. MD, Aditya Birla Fashion and Retail

There is still a large part of markets and product categories where the consumer is upgrading from unbranded to branded, and there is a constant journey of new consumers flowing into this category, says Ashish Dixit, Managing Director, Aditya Birla Fashion and Retail Ltd (ABFRL)

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