A common and revered search marketer who hasn’t built links in 5 years tweeted he received a handbook link penalty. Dan Petrovic, of Dejan Search engine optimization tweeted he was shocked to determine that his site didn’t even rank well for its very own brand.
Dan Petrovic, a top search marketer from Australia tweeted that his entire domain received a handbook penalty. He tweeted that any suspicious links were disavowed.
 | |
| Image Source: Searchenginejournal |
|
|
A disavow file is a method to tell Google that the website is not connected with specific spammy links. The aim of a disavow file would be to don't get a problem.
Dan Petrovic, founding father of Dejan Search engine optimization, was surprised to get notification of the manual link penalty. He was surprised because his site doesn't build links. Due to the penalty, his website doesn't even rank well for his website name.
 |
| Image Source : SearchEngineJournal |
Zero Link Building So Why a Penalty?
Dan tweeted he hasn't involved in any backlink building in 5 years. His company’s articles generate links simply by themselves, that is how it’s said to be.
His tweet explained how he hadn’t been link building
 |
| Image Source : SearchEngineJournal |
Dan tweeted an acknowledgement he had involved in borderline backlink building a long time ago:
 |
| Image Source: SearchEngineJournal |
Google has previously stated they ignore spammy links. Looking marketer stated he has disavowed spammy links. So it’s wondering why Google issued a handbook penalty for links which are so old as well as this type of low quality that Google easily discounts them.
Manual Penalty Raises Questions
The penalty is extremely curious since the links are old as well as a sort which are easily caught. Why did someone at Google penalize this SEO agency?
- Is Google cracking lower on spammy links in the past?
- Is Dejan Search engine optimization a target of the false positive? An incorrect positive happens when Google mistakenly identifies an internet site like a spammer.
- Is someone within the web junk e-mail team overzealous?
- Is that this proof of an anti-Search engine optimization bias at Google?
