Why optimizing your images is important – All-around SEO training
Why optimizing your images is important – All-around SEO training
All-around SEO training:
This video is part of the Yoast All-around SEO training by Yoast Academy. Get the full course at —yoa.st/3lu! In this training, we teach you everything about SEO: it starts by covering all basic SEO questions, and then takes you to an advanced intermediate level that helps you beat your competition. You’ll learn how to rank higher in the search results, pick effective keyphrases and avoid mistakes. This course also offers a range of topics that you won’t find in the other courses! This includes image SEO, email marketing and social media marketing, User eXperience, and more!
About this video:
Have you ever asked yourself: does this article need an image? You probably have. The answer to that question is actually fairly simple. Whether you write for a blog, an online magazine or newspaper, the answer is: yes. You should add images to every article online. Let’s find out why.
1. Images bring an article to life
If you use images with care, they will make your texts more appealing, and they will help readers better understand your article. Moreover, well-chosen images can also back up your message.
2. Images can contribute to SEO
Secondly, images are not only important for your readers, but they can also contribute to your website’s SEO. This is mainly because visual search is becoming increasingly important. Images can also contribute to your site’s SEO because images entice people to click your post. If a visitor has to choose which site to visit on Pinterest or Facebook, they will choose one with an image that’s compelling to them. A post without images is even less likely to be picked up on Facebook, Twitter, and Google.
3. Images are part of your branding strategy
Finally, images are a very important aspect of your branding strategy. If you consistently use illustrations and photos that fit your brand, your audience will eventually recognize and remember your brand from simply looking at your images.
Why it’s important to optimize your images
So, now you know why it’s important to use images. Once you’ve selected a nice and compelling image, the next step is to optimize it for use on your website. But why is it so important to optimize your images? It’s important to optimize your images for three reasons:
– Accessibility
– SEO
– Conversion
Yoast Academy:
Yoast Academy is the online learning platform for SEO by the makers of the biggest SEO plugin for WordPress: Yoast SEO. Our online SEO training courses teach you vital SEO skills you can apply at once. We have training courses on keyword research, SEO copywriting, technical SEO, structured data, site structure, our own Yoast SEO for WordPress plugin, and more. They are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone. #YoastAcademy #YoastSEO #SEOforWordPress
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