SEO and SEA optimization of landing pages

SEO and SEA optimization of landing pages

Roundtable discussion around SEO and SEA optimization of landing pages led by some of the leading specialists of the industry – Fernando Angulo (SEMrush) and Ben Harmanus (Unbounce). Fernando covers the hottest SEO-topics like managing SERP features, leveraging the good ones and avoiding not-so-good ones, AMP optimization, goes over most common and most harmful onsite issues and gives tips on how to fix them. Whereas Ben explains what a good conversion rate is, how little tweaks can give your page a conversion boost, and how this turns traffic into paying customers.

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