HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series. On Thursday, the Snapchat app for iOS and Android displayed an AR Lens sponsored by HBO that turns users into two of the characters. Don't Miss: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience The Lens uses the swipe mechanism that Snapchat has deployed for promotions for Terminator: Dark Fate and World of Warcraft to toggle between AR masks. Swipe left to become masked detective Angela Abar. Swipe right to become the... more

from WonderHowTo https://ift.tt/2PD6A0S
via IFTTT