The Best Deals In Target’s Toy Book


Black Friday gets closer and closer by the day, and bargain-minded geeks know that they have to spread out their shopping between multiple stores to extract the best values from each. Target has been known in recent years as an underrated spot to get both major-brand exclusives as well as surprising price drops, and their hefty holiday toy book – 88 pages – is overflowing with items. We read through the whole thing to pick out the best gets this holiday season.


Avengers Titan Power Hero Set


Avengers Titan Power Hero Set


While a big part of the appeal of superheroes is their distinctive costumes that instantly communicate their identity with just a few well-placed colors, we have to admit a soft spot for the monochrome jumpsuits the heroes wore in Endgame to travel through time and scoop up the Infinity Stones before Thanos could get his big purple mitts on them. This sweet large-scale figure set from Hasbro gives you eight heroes – Captain America, Thor, Iron Man, Black Widow, Rocket Raccoon, Nebula, War Machine and the Hulk. Many of the figures come with weapons and accessories as well.


Get it at Target


Star Wars Ultimate D/O Interactive Droid


Star Wars Ultimate D/O Interactive Droid


There’s no denying that one of the reasons the Star Wars franchise is such a big deal is because of those loveable droids. Lucasfilm just has a knack for creating mechanized helpers in a wide range of shapes and sizes, each of which has iconic communication beeps and chirps. Technology is finally catching up, too, which is how we get cool toys like this interactive D/O droid that rolls around on a single wheel, pivots its head and follows a ball (included) or engages in several other modes of play. You can even use the little guy as an alarm!


Get it at Target


Pokemon Sword / Shield Steelbook Double Edition


Pokemon Sword / Shield Steelbook Double Edition


Here’s one of those exclusives we were talking about. If you haven’t picked up the latest in Game Freak’s impossibly successful monster-brawling franchise (you can make curry in this one!) hold off on that because one of the nicest editions on the market comes at Target in a double steelbook. You get both the Sword and Shield edition, so you can give one to a friend or just keep both for yourself. The enclosed steelbook has embossed images of new legendaries Zacian and Zamazenta and will look great on your game shelf.


Get it at Target


Roblox Series 3 Figures


Roblox Series 3 Figures


Slowly and steadily, without huge ad buys or tie-in media, Roblox has become a juggernaut that occupies the brainspace of a huge percentage of America’s kids and tweens. The Lua-based online platform lets people create their own games and experiences with a wide variety of chunky-looking assets (they look sort of like that one Kanye video), and you can take them offline with a selection of merchandise. This set of 12 action figures is a Target exclusive and includes a wide variety of different characters, as well as a bunch of interchangeable parts and accessories and codes for a dozen virtual items in gamespace.


Get it at Target


Transformers Siege Voyager Soundwave


Transformers Siege Voyager Soundwave


Most of the original Transformers from the first wave back in the 80s are still relevant today – trucks and planes haven’t changed all that much. But you can’t say the same about the Decepticon Soundwave, who shifted shape into a cassette playing boom box, a piece of technology that is nostalgic at best in the 21st century. Instead of turning him into an iPod or something, the new Siege line gives Soundwave an alt mode that’s a little more functional as a patrol hovercraft, while keeping the styling of his robot mode intact.


Get it at Target


SEGA Genesis Mini


SEGA Genesis Mini


We’re old enough to have first-hand experience with the 16-bit era of consoles, and damn it was sweet. Nintendo and Sega went at it tooth and claw, and the console wars produced some of the most legendary games of all time. Now you can replay a flabbergasting 42 Genesis games from the convenience of a plug-and-play box. The Genesis Mini comes with a pair of wired controllers and all-time greats like Sonic The Hedgehog, Gunstar Heroes, Space Harrier 2, and way more. This is an absolute bargain no matter how you look at it.


Get it at Target


Star Wars Vintage Cave Of Evil Set


Star Wars Vintage Cave Of Evil Set


It’s not tough to predict that Star Wars is going to be hot stuff with The Rise of Skywalker coming out this holiday season, but some of the coolest deals are on toys that hearken back to the first wave of merchandise Lucas allowed for the franchise. The Target-exclusive Cave of Evil set gives you a trio of figures so you can replicate Luke’s trial on Dagobah, where he duels a force ghost of Lord Vader that has his own face hidden beneath the helmet.


Get it at Target


NERF Elite Titan Blaster


NERF Elite Titan Blaster


The NERF arms race shows no sign of slowing down, and one of these days those maniacs are going to come up with a foam dart gun that can, like, legitimately kill a person. Until that magical day arrives, content yourself with one of the most OP blasters ever, the Elite Titan. So hefty that it comes with a shoulder strap, Rambo-style, the Titan delivers fully motorized dart-spitting action from a drum-style magazine that holds 50 shots. With a firing distance of 80 feet, this one will make you dominant in any non-lethal home or office skirmish you find yourself embroiled in.


Get it at Target


Dungeons & Dragons Essentials Kit


Dungeons & Dragons Essentials Kit


How much are you loving the resurgence of D&D into the public consciousness? We’ve known that tabletop role-playing is one of the greatest hobbies a geek can have for ages, but now normies are getting into it too and having fun questing, rolling saving throws and divvying up loot. If you have a newbie you want to introduce to the granddaddy of TTRPGs, this nice-priced Essentials Kit is a good way to do it. It comes with a rulebook, an introductory adventure, blank character sheets, and 11 of those magical polyhedral dice that control your fate.


Get it at Target


LEGO Movie MetalBeard's Heavy Metal Motor Trike


LEGO Movie MetalBeard’s Heavy Metal Motor Trike


The fictional universe that LEGO has created around their brick-clicking building kits is a truly magical one, mashing together franchises as diverse as Stranger Things and Dora the Explorer into an explosion of goofy creativity. The two LEGO Movies are pure celebrations of the joy of bricks, and the second one had some fun with the company’s Duplo line. MetalBeard, voiced by the inimitable Nick Offerman, is one of the flick’s best characters, and this is a solid deal on his massive motorbike with built-in shark shooter.


Get it at Target


For more deals, including all of the latest Black Friday announcements, check out our sister site, BestBlackFriday.com.



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