8th Wall, Amazon Sumerian, & Trigger Team Up to Deliver Web AR Promotion for 'Jumanji' Movie Sequel
Augmented reality already seemed like the ideal technology to advertise for a movie based on the premise of being sucked into a video game world the first time around. For the sequel, how about two times the immersion? After previously working together to create a web-based augmented reality ad for the critically-acclaimed Spider-Man: Into the Spider-Verse, the team of digital ad agency Trigger and web-based AR platform maker 8th Wall, along with the Amazon Sumerian development engine, have reassembled to create an immersive advertising experience for Jumanji: The Next Level, which is now in... more
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