Facebook Messenger Blasts Out Trio of Star Wars AR Effects for 'Rise of Skywalker'
While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy. And there's little surprise that augmented reality is part of the marketing toolkit for the conclusion of the Skywalker saga. Not long ago (Thursday), in a galaxy...actually the same galaxy that we're in, Facebook introduced a whole portion of Star Wars-branded goodies, designed in collaboration with Disney, for the Messenger app, including themes, sticker packs, and, you guessed... more
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