Google is teaming up with Adidas and EA for a new Jacquard product #WearableWednesday #WearableNews #MakerBusiness
A few years ago Google’s Jacquard teamed up with Levi for a wearable trucker Jacket. Now it looks like Adidas and EA are working with Google. Sneakers that interact with Fifa?
Via The Verge:
In the short GIF in the teaser tweet, the Adidas, FIFA Mobile, and Jacquard logos all appear along with a “Play Connected” tagline and March 10th, which is presumably when more details about the new collaboration will be announced.
Via 9to5Google:
Google is launching a “new product powered by Jacquard technologies.” A social media campaign teasing the “next big launch” reveals that the Advanced Technology & Projects group is partnering with the football division of Adidas and EA Sports — specifically, the team responsible for the FIFA Mobile soccer game.
March 10, 2020 @EASPORTSFIFA x @GoogleATAP x @adidasfootball pic.twitter.com/xhTq6cNAt1
— adidas Football (@adidasfootball) February 25, 2020
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