Viewsonic signs Rashi as Its ND
ViewSonic has appointed Rashi Peripherals as its National Distributor for its range of monitors.
Kuldeep Ramaiya, National Sales Head, ViewSonic India, said, "We will leverage on Rashi's national sales network as well as channel strength for our LCD monitor business. As Rashi is one of the leaders in the distribution market, we are expecting a great boost on the sales of monitors in the coming days."
Commenting on the tie-up, Rajesh Goenka, Vice-President - Sales & Marketing, Rashi Peripherals, said, "Partnering with Viewsonic is a value add to our distribution kitty. We can now aim at providing complete range of PC components and will now be able to provide world-class components and accessories to the Indian consumers through our supply channel. We will work closely with the Viewsonic team to facilitate branding and marketing of the products."
ViewSonic's strategy will be to leverage its leadership position and continuously develop the channels in India through Rashi. It will focus on channel development programmes which will include reseller trainings, marketing events, etc., thus leveraging Rashi's strength in the tier-2 and tier-3 cities and towns.
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