So, confidentially, what DO you think of WIPO?
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| A rare first: the IPKat keeps his comments on WIPO to himself |
"... seeks to deliver high quality services and fully engage with all its stakeholders. In an effort to better understand our stakeholders’ expectations and perceptions, and to evaluate and improve our external communications, we are carrying out a perceptions survey.
Your insights will help us engage more effectively with our stakeholders and the overall IP community. The survey should take less than fifteen minutes of your valuable time.
The survey is being conducted by a specialized research firm [it's called Zoomerang] on behalf of WIPO. All information gathered will be treated confidentially [well, that's half the fun gone already, moans Merpel] and reported to WIPO in aggregate form only.
We hope that you will take this opportunity to help us shape our future communications efforts for the benefit of all our stakeholders. We are grateful for your participation".The circular concludes with the ever-so-slightly hopeful line: "Thank you for your continuing support of WIPO".
This member of the IPKat team hopes that his readers will complete the survey. He has already done so: it took him 18 minutes rather than the 15 mentioned in the circular, but that was because it forced him to do quite a bit of serious thinking. Some of the questions are politically sensitive and rather surprised him. For example
Who do you believe is the global leader in the protection and promotion of IP?
In his lecturing days, this Kat used to mention how some United Nations Agencies appeared to be in favour of IP, others against it and others again both for and against it. Might this survey mark the beginning of a re-think as to whether the interests of IP creators, their competitors, consumers and beneficiaries can be better balanced across the spread of international agency portfolios?
- United Nations Educational, Scientific and Cultural Organization (UNESCO)
- World Intellectual Property Organization (WIPO)
- World Trade Organization (WTO)
- United Nations Conference on Trade and Development (UNCTAD)
- Don’t know
- Other, please specify
An even more difficult question was this one:
Who do you believe is the global leader in the provision of IP-related products and services?In one sense there is no comparison of like with like, yet each of the bodies listed above exercises a strong gravitational pull and respondents' answers may depend on how they understand the concept of the "global leader": is it the body which leads right across the world, or is it the body which, out of all the organisations in the world, does the most leading within its own sphere of influence?
- European Patent Office (EPO)
- United States Patent and Trademark Office (USPTO)
- World Intellectual Property Organization (WIPO)
- State Intellectual Property Office of China (SIPO)
- Korean Intellectual Property Office (KIPO)
- Japan Patent Office (JPO)
- Office of Harmonization for the Internal Market (OHIM)
- Don’t know
- Other, please specify
Other questions boldly ask respondents about their use of blogs and online resources, how (in)effective they find WIPO's services, which adjectives best fit the organisation's operations and its responsiveness, and so on.
This Kat urges readers who use WIPO's services and/or read its publications to respond to the call and complete the survey. We all have our views, which we express to each other both publicly and privately, but this time WIPO is carefully listening. Let's not let this opportunity pass.
Illustration at top right from Cat Confidential, which you can purr-chase here
