Sony India dominates Digital Still Camera Market

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Sony India reinforces its No. 1 position in the digital still camera market with an aim to capture a very dominant 45% share (Amt.) in FY12. Sony India witnessed a growth rate of 45% (Qty.) in FY11, beating the industry growth rate of 40% (Qty.). Sony plans to sell 14 lakh (Qty.) units of these Cyber-shot units in FY12, overcoming its last year's sales of 11 lakh (Qty.) units. The Digital Still Camera segment in India stood at 33 lakh (Qty.) units in FY11 and is expected to increase to 42 lakh (Qty.) units by FY12. 

Sony has launched 34 new Cyber-shot cameras - H, W and S series. Moreover, Sony also plans to pump in an investment of Rs.50 crore towards a multi-media brand campaign, "incredible zoom. Incredible details" with its Brand Ambassador, Deepika Padukone. Not only this, Sony plans to increase the counter share to 3,000 outlets, up from 2,500 outlets in FY11 to reach a wider customer base in India.

Masaru Tamagawa, Managing Director, Sony India, said, "We have received a lot of love for Sony Cyber-shot in the Indian market and we will continue to innovate and create, bringing new technology, design and excitement to our customers. The High Zoom in our new Cyber-shot lineup helps capture exceptional picture quality and great detail, even when zoomed in considerably, thus being an absolute delight to photography connoisseurs." 

In the new Cyber-shot range, comprising of total 34 models, at least 8 models have Super High Zoom up to 30X and another 8 offer Compact High Zoom with 10X, to capture the smallest of details even from a distance. Most of these cameras are powered by the combination of Optical Zoom with Optical Steadyshot, Super Quick Focus and Superior Intelligent Auto (Superior iAuto) technologies.

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