Dell India eyes on Mid-Size Markets

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Dell India has announced that the company will focus on mid-size markets for storage, servers and solutions business and growth rate for such businesses will be faster than that of personal computers.

The company has claimed that the Mix of solutions (servers, storage and services) increased by four-five per cent last year and sales would continue to grow at a higher level in future. However, revenue wise, PC business would remain the largest and Dell India would focus on revenues. Unlike other companies, it would not look at volume growth, but revenue growth.

Sameer Garde, President & MD, Dell India, said, “PC business contributes 70 per cent of our revenues, while 30 per cent is from storage, servers and services. We will continue to be committed towards PC business, but growth rate from solutions will be faster than it.”

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