Toshiba ropes in Supertron

VARINDIA- INDIA'S FRONTLINE IT MAGAZINE

 

Toshiba India has announced Supertron Electronics Ltd. as its National Distributor for the AMD processor powered Laptops and entire range of Netbooks. The appointment of Supertron Electronics is in line with the company's plans to aggressively expand its penetration in the country and further its reach to consumers in Tier II and Tier III towns.

Pranab Mohanty, Vice President- Sales and Field Marketing, Toshiba India said, “We believe channel partners and distributors are a lifeline to our business structure. Through this tie up, we at Toshiba have taken another step to reach out to all our potential consumers in smaller cities and towns and provide them the opportunity to own the latest technology. We are pleased to join hands with Supertron Electronics Ltd. for a national distribution arrangement to market our entire range of AMD processor powered Laptops and entire range of Netbooks. Their over-two decade experience coupled with the massive market footprint will make access to Toshiba’s AMD processor powered Laptops and entire range of Netbooks easier for our channel partners in tier II & III cities.

V.K. Bhandari CMD, Supertron Electronics Ltd. said, “We are excited to partner with Toshiba India. Toshiba has always been a progressive thinking company, by not only offering new technologies but also constantly upping the consumer engagement and experience. By leveraging our pan India presence with over 29 branch offices and warehouses and 9 satellite offices together with our loyal customer base, dedicated sales and post-sales teams, we are certain that consumers across India will be able to benefit with high-quality products from Toshiba."

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