Depth "drug And Beauty Shops" To Survive - News - Business News
Regardless of any good business idea or model, as long as the land of China, this is bound to take root and integrate China's national conditions and agree with China's national identity, are called to be with Chinese characteristics. Our drug store cosmetics industry in China is gradually away from the traditional OTC trades and thus formed a unique landscape, especially department store counters, shopping mall store drug store cosmetics store in the form of industry leader. In this Road "drug and cosmetic stores" Scenic Line of the development process we need timely development stage start in the industry, carding a clear idea of the survival and sustainable development. Management "drug and beauty shops," the soul is the difference between traditional OTC drug stores and shopping malls cosmetic counter mode We can see today the development of good "drug and beauty store" is the traditional OTC transplanted to the malls and stores and shopping malls counter sales of th e organic form of the combination of relatively high levels of consumption than the concentration of department stores, unique, first of its kind. However, anything after a good start certainly followed a short-term confusion, where to go, is gradually the drug store cosmetics simple model to OTC Market was waiting to be transplanted to the counter form of assimilation or shopping centers strive to create a new breakthrough structure, sales model new ideas. We certainly hope that "drug and beauty shops," It is a good idea since the beginning, not stagnation. Therefore, the mall is at the mall counter demands of large environments form a separate counter the stand out, unconventional; then the "drug and cosmetic stores" will appeal to a regional shopping malls in the formation of a range of similarities and differences between sales environment, meaning that although both is in the business of operating, the counter do "," "drug and beauty shops" do is "shop", is shopping in the store shop. In this store the store will be divided into several regions of the classification of goods shop store sales overall characteristics of the formation of sales atmosphere. In Shoppingmall the drug and beauty shops are not drugstore cosmetics boutiques and OTC combination of simple forms or to open to the shopping center into OTC pharmacy sales increased by means of more open type of non-pharmaceutical commodities to complete the improvement of such a simple matter. "Drug and beauty shops," the appeal is "Waterlilies" as the new atmosphere is in the "noisy" in the mall, shopping center where we offer consumers a more convenient and more stylish than the new consumer concept, of course, but certainly we will seek common ground preserving differences. "Drug and beauty shops," the lifeblood of the business of commodities targeted Constitute "drug and beauty stores," retail goods can be divided into: drugs, health products, cosmetics, medical devices and so on. D rugs, in the store is a "big brother" position, with the national health system reform drug and cosmetic store in the future prescription drugs business is inevitable, then the drug business since more and more of the multiply items "drug and cosmetic stores" all Operating costs include the rental cost of premises, staff minimum wage, the daily cost of operating expenses, etc. can all deferred to the profits generated by drug sales. In calculating costs, drug sales profits can be flat (as in recent years as the country is bound to increase the intensity of drug administration will reduce the profits of drug sales), then the "drug and beauty store," the actual profit will be at the other output products. After practice, we observed that in the worst drug store cosmetics sales of goods of medical devices, does not consider the premise of selling drugs along with strong advertising sales only well-known health care products sales can be ranked in the "drug and cosmetic stores" selling the first few name, but precisely because there is the role of advertising, the profit for the retailer's goods is relatively small, What type of health care products can only be a temporary sale of merchandise. "Drug and beauty shops," the annual turnover rate of goods after the 70% of convenience stores, where most of the credit for that health care products, so we say "drug and beauty shops" could "blackmail" the weight of goods vendor is selling goods size, then the weights as a drug and cosmetic stores can earn by less profit to achieve a higher commodity output sales purposes. Finally on the rest of the class of cosmetics, and a relatively long product life cycle, high profit goods, a moderate number of cosmetic products sold are suitable for the characteristics of drug store cosmetics sales, but also should focus on training drug and beauty store goods category, because "drug and beauty shops," the largest profit source on this. However, only a few more good b usiness cosmeceutical stores we saw were a few sub-brands are L'Oreal counters and some well-known effect of the counter cosmetics brand portfolio, which brings me to the "egg is should not be in one basket "problem. Support should be in the store a couple of domestic self-efficacy cosmetics brand counters completing one on price differences enrich consumer choice, I think this is to improve the drug and beauty stores vitality and vigor. "Rely on drugs to support their families, by expanding health care products, cosmetics, make money by" This is the basic drug store cosmetics business context.