Opened discount stores, "cheap" secret: abandoned channel business - discount - Gifts & - News - Business News
Today the brand discount stores has quietly entered the city, they are not shunned to open up a further one to discount the price as low as a purse to attract less drums, not too low vision who desire the brand. Stadium in the city near the major brands Home Discount store, I met Ms. Lee came to the selection of furniture: "A brand has long been bullish on the furniture, but the store is the price too high, so I came here, look......" came a constant stream of customers to buy household products The store's Purchasing Guide Wang said the author, the brand of furniture for its good quality and workmanship favored by customers, but high prices beyond the reach of customers, so it spawned a brand household discount. The emergence of discount stores do attract a lot of love for the brand it's cheaper, customers, its main attraction is the accurate positioning, the brand focused on low prices, many first-line brand Outlets selling a fold. According to industry analysis, targeti ng specific groups such Sell Positioning is the objective foundation of the new Yetai there is also the trend of modern business development. Dandong discount brand survey Dandong emerged the past two years a number of distinctive Outlets: international brands account for 30-55% of them, furnishing goods accounted for 85%, 15% of daily commodities, the discount rate at 5 fold less. Discount on these brands, the business accounted for a small number of single brand, more a series of well-known brand management Clothing, Shoes and bags, discount rate of 1? 5 discount. All of its products to international first-line brand, so after commodity prices are off about a few hundred dollars, for real "brand seekers", but its disadvantages are also obvious: style is not very new, brand more complex, fidelity not enough. Weekend I visited a few more famous city of Dandong discount, discount store in the "sincerity", does make a lot of customers to buy New Year's rewarding experience. Di scount cheap secret A famous Front Street in the county bag discount, the owner of Mr. Sun to the calculations of the author: "a Fendi bag, to Hong Kong Proxy Business purchase to 5,000 yuan, but only offer for the Italian company 2,000 yuan to 3,000 yuan of which will vary, this post give consumers a great discount. " Brand clothing discount stores is the largest low-cost competitive advantage. In fact, discount stores, "cheap" is only one secret: abandoned channel of business. Many discount stores have their own buyer, specialized procurement went home health companies. Because not through agents, procurement costs are much lower than the original, in which the price difference, it gave the consumer. Industry Hu said that at present there are three sources of discount goods: First, buy directly from manufacturers operating in Europe, but the buyout spending too much, the general discount stores can not afford; Second, domestic manufacturers of goods, most of last season, b reaking codes, or have small defects, in discount stores in the unified treatment; Third, voluntary public investment into the brand. No matter what kind of commodity, has its reasons for discounting, and access to discount prices down to attractive first of all, it has become an indisputable fact, therefore, discount merchandise, "cheap" is not surprising. Hotline: 0775 - 33,331,166