Apple TV gets a new HBO Now streaming service, price slashed to $69

Apple’s CEO Tim Cook in his presentation at the company’s ‘Spring Forward’ event said that they have now sold over 25 million Apple TV units. According to Tim, the Apple TV is now the ‘industry leader’ in the TV content streaming business. Furthermore, the executive announced that the Apple TV box will now carry a price tag of $69 instead of its original $99 price tag. The announcements just don’t end here. If you are a fan of HBO, then there’s a solid reason for you to have an Apple device. HBO has announced a new service dubbed HBO Now, using which you can easily watch your favourite shows on the channel on any of the Apple devices. The new service will initially be exclusive to Apple devices. For now, you have to be in the United States to utilize the service and you need to have an iPhone, iPad, Mac or Apple TV with an active broadband connection. HBO Now comes at a cost - $14.99 a month and the company is throwing a free one month subscription for early adopters.

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