Google Testing AMP News Results In The Wild

As you know, Google will be releasing the AMP based search results in late February but it seems like Google is now testing the AMP pages in the wild right now, at least some searchers are seeing it now.

Alberto Estrada posted a screen shot of AMP related content showing up in the Google News carousel in the mobile search results. Here is that picture:

These pages are designed to be fast loading, especially on mobile devices. Google has backed AMP, Accelerated Mobile Pages early on and plans on launching this in the news carousel on mobile results later this month. The screen shot above is what Google is testing.

Google has implied they might do labels for AMP supported pages like they did/do with the mobile friendly labels.

For more on the AMP project click here.

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