7-Eleven Puts Augmented Reality in the Game to Attract Football Fans
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game. Available now through Dec. 31 in the 7-Eleven mobile app for iOS and Android, users can play an augmented reality football mini-game to test their quarterbacking skills. The game challenges players to guide a virtual quarterback in tossing the pigskin through hoops projected into their physical environment at varying distances and point values, with some targets moving (or flying) around the screen. Oh... more
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