Ask MarketingSherpa: Mapping the prospect conclusion funnel [includes free PDF example]

We frequently receive questions from our email subscribers asking marketing advice. Instead of hiding those answers in a one-to-one email communication, we occasionally publish some of them here on the MarketingSherpa blog so they can help other readers as well. If you have any questions, let us know. Dear MarketingSherpa: Hi Daniel, I’m following up on the conversation started on Twitter about your blog post. My questions are:
– What was the main realization that took you to write this article?
– Do you think that this works for businesses in any industry? For example, some businesses are mostly offline, is it wise to invest time in creating a funnel for those as well?
FYI, this is the article I’m talking about — Marketing 101: What is funnel creation?
Looking forward to hearing back from you.
Thanks.
Dear Reader: I wrote the article because I received questions following the publication of this article: Website Development: How a small natural foods CPG company increased revenue 18% with a site redesign
Yes, the funnel works for any fairly complex purchase. This was true before the internet. Think about buying a car before the internet. First you saw
Source: https://managewp.org/articles/17841/ask-marketingsherpa-mapping-the-prospect-conclusion-funnel-includes-free-pdf-example

source https://williechiu40.wordpress.com/2018/09/05/ask-marketingsherpa-mapping-the-prospect-conclusion-funnel-includes-free-pdf-example/